Monday April 23, 2012
A Tale of Two Posters
Here are the two posters, French and English, for the 2011 film “Les Hommes libres” (“Free Men”), which I reviewed earlier today. Check out the differences.
The French emphasize Michael Lonsdale (top), an actor I could watch forever, and various religious aspects of the story. They don't shy from Islam but they hide the gun.
The U.S.? We emphasize the handsome lead, Tahar Rahim of “Un Prophete.” We also emphasize Paris (which, thanks to Woody Allen, is big again among movie marketers), the Algerian flag (or at least a star, which is always big) and the gun, which has ruled Hollywood forever.
To be honest, neither poster captures the true feeling of the movie.