and then there is the use of color...red...fire/explosions/blood...and the far tamer (and more calming) brown + tan + white.

you may find it interesting also, that Julen was just now reading over my shoulder, pointed to the US poster and said “I want to watch that”. I pointed to the other and said...“well, what about this one?” nooooo, that one looks too boring mom!!“ and he commented that the ”dude“ on the right was far cooler than the ”dude" (same dude) on the left.

Great observation on the use of color. Great commentary from Julen, too. He's right, of course: the dude on the right does look cooler than the dude (same dude) on the left.