erik lundegaard

A Monday Hangover

Of the blogs reporting on Hollywood, the one I tend to go to first is Patrick Goldstein’s “Big Picture” blog. Many of the others are slightly myopic—tomorrow is today, and yesterday doesn’t exist—and a little frantic; Goldstein is measured in comparison. Sometimes too measured. His recent explication of the “Drag Me to Hell” poster made even me seem worldly. Could they be using...SEX...to sell this film? My goodness. Such a thought.

But he had a very good recent post on “The Hangover” killing and “Land of the Lost” dying:
We'll have more to say about this later, but one thing once again seems obvious: If you have a really good movie with a strong concept and no movie stars going up against a really bad movie with a weak concept and a big movie star -- the good movie wins every time. The public can no longer be hypnotized into seeing a bad movie just by the presence of a A-list star.
Hell, I’d take out the star stuff, it only confuses. If you have a good movie with a good concept vs. a bad movie with a weak concept, the good movie wins.

As for the specifics last weekend? You have Will Ferrell starring in a non-Will Ferrell movie that’s supposed to be bad vs. a bunch of dudes starring in a Will Ferrell-like movie that’s supposed to be really good. Which do you go see?

Goldstein also has this interesting graf about the marketing chief for Warner Bros. (and thus "Hangover"), Sue Kroll:
Kroll knew she hit pay dirt when she went to the hair salon on Saturday. She listened with delight as a pair of women relived the uproarious time they'd had seeing the film with friends the night before. "One of them said, 'I loved that guy who was missing a tooth -- he reminded me of my ex-boyfriend.' " Kroll recalled. "And then she said, 'Everyone loves that movie. My mother's going to see it now too.' "

That is what is called major league buzz -- when even grandmothers are going to see a movie whose target audience is 19-year-old boys.

It seems to be panning out. On Monday, “Hangover”’s box office fell off by only 41.9%. Most films, from Sunday to Monday, drop off in the 60s. In fact, so far this year, for a non-holiday weekend, "Hangover"'s is the second-smallest Monday dropoff for any weekend box office champion—after “Taken”’s 39% at the end of January.

Some may attribute this to school getting out and kids running amuck (and to the theater) but that 41.9% trumps the Monday fall-off for any weekend box office champ in June 2008, too.


Posted at 06:07 PM on Tue. Jun 09, 2009 in category Movies - Box Office  
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