erik lundegaard

“Avatar” Passes “Dark Knight”

Early estimates have “Avatar” winning the Friday box office with $9.1 million (over “Legion”'s $6.7 million), which means several things:

  1. It now has $526 million domestic. So it should pass “The Dark Knight”'s box-office total of $533 million today and thus become the second-highest-grossing domestic film (unadjusted) of all time.
  2. When that happens, it'll become the highest-grossing film of the decade. Which means James Cameron has had the highest-grossing film of the decade two decades in a row. Not even Lucas (1970s) or Spielberg (1980s) can say the same.
  3. On a lesser scale, and assuming no surge from “Legion,” it will be no. 1 for six weekends in a row. No other film of the 2000s had better than four weekends in a row. It's the longest reign atop the weekend box office since, of course, “Titanic,” in 1997.

Build it well and they will come.

“I want you to open at $75 million and then drop only one or two percent the following weekend, and never drop more than 30 percent any weekend. This is going to be a movie with legs, OK?” “OK, Skip.”

Posted at 10:51 AM on Sat. Jan 23, 2010 in category Movies - Box Office  
Tags: , ,


No comments yet

You may bypass the ID fields and security question below if you log in before commenting.


Receive notification of further comments via e-mail

« Mickey on the DH   |   Home   |   Cesars 2010 »
 RSS    Facebook

Twitter: @ErikLundegaard


All previous entries

Jeffrey Wells
The Film Experience
Roger Ebert
Rob Neyer
Joe Posnanski
Cardboard Gods
Andrew Sullivan
Alex Pareene
Hendrik Hertzberg
Cloud Five Comics
Copy Curmudgeon
Deb Ellis
Andrew Engelson
Jerry Grillo
Tim Harrison
Eric Hanson
Ben Stocking
Jim Walsh