erik lundegaard

Sunday April 20, 2014

Weekend Box Office: ‘Captain America’ Threepeats; Christian Movies Play Smallball

Last year, the first movie to reign atop the box office charts for three weekends in a row was “Gravity,” released in October.

“Captain America: The Winter Soldier” has just won its third weekend, and, though it’s only mid-April, it’s the third movie this year to threepeat—following “Ride Along” (Jan. 17-Feb. 2) and “The LEGO Movie” (Feb. 7-Feb. 23). Not sure what that means.

Well, it means this anyway: Not many people were interested in Johnny Depp’s “Transcendence,” which got weak reviews and finished a weaker fourth place with $11.1 million. Why weak reviews would matter in a world in which “Transformers” dominates I have no idea. Maybe it’s the type of weak review? Critics called “Transformers” loud and stupid and teenage boys went “Alright!” (Shots of Megan Fox bending over a car’s engine didn’t hurt, either—at least not that way.) Critics call “Transcendence” a “snooze-fest” and teenage boys went, “Yeah ... no. And it stars the Pirate of the Caribbean guy? What is he—like 60?”

“Heaven is for Real” is for real, though. So, apparently, are small-ball Christian movies. I.e., Don’t go for the big bucks of “Passion” or the big production values of “Noah”; just make something small and awful and very, very Christian, and gross in the $40-$60 million range.

So far this year, that’s been done with “Son of God,” patched together from a European TV movie with a superhot Portugese actor (Diogo Mrogado) in the role of Christ ($59.4 million); “God’s Not Dead,” in which an annoying and bland college freshman proves the title thesis to his atheistic and Mephistopholean philosophy professor ($48.3); and now “Heaven,” about a young boy who dies for a moment and then comes back with a certain knowledge of the after-life. It grossed $21 million this weekend for a five-day total of $28 million.

These three films, on Box Office Mojo’s Christian movies chart (1980-present), already rank fifth, sixth and tenth. Caveat: a movie like “Noah” isn’t considered a Christian movie. Because it mentions the Creator but not God? Because it’s Old Testament? Because it isn’t vengeful enough? Who knows?

The Breitbart site, no doubt, will trumpet all of this even though, in box office predictions, it overplayed its hand:

Deadline reports that this Easter weekend at the box office we have two openly Christian films perched in the top ten. Meanwhile, Darren Aronofsky's anti-God “Noah” sailed over a cliff, failing to even rank.

Yes and no. Both “Heaven” (No. 3) and “God’s Not Dead” (No. 10) made the top 10. But so did “Noah,” which shed 745 theaters but still grossed $5 million for ninth place.

So far, “Noah” has grossed $93 million domestic and $290 worldwide. Breitbart dismisses this against its production budget ($125 million according to B.O. Mojo), and calls the film “anti-God"; but imagine if they’d just embraced the movie rather than throwing it to the culture-war wolves. Then they could claim three Christian movies in the top 10. But to do that would require ... what’s the word again? ... charity.

Breitbart site: Christ, America Dominate Box Office

A Breitbart site screenshot this weekend. 

Posted at 09:22 AM on Sunday April 20, 2014 in category Movies - Box Office  
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