erik lundegaard

Hollywood B.O.: On Sept. 11th Weekend, Americans Abandon “American,” Choose “Evil”

Well, that sucked.

We knew it would. The big opener, the only wide opener, was the fourth “Resident: Evil” movie, and none of these movies (the first, “Apocalypse,” “Exctinction” and now “Afterlife”) has ever garnered higher than a 17% rating among top critics on Rotten Tomatoes, and none has grossed more than $55 million at the U.S. box office.

“Afterlife” opened better than the rest, $27.7m, unless you adjust for inflation, in which case it's still second-best. Expect a big drop next weekend, though. Every one of these things, even the first, dropped between 62% and 67% during the second weekend. There's a small but loyal audience for this crap so every three years ScreenGems trots out something during a weak weekend in September. 

How weak was this weekend? The weakest of the year: $77 million, shattering the previous low of $100 million set back during April when “The Back-Up Plan” and “The Losers” opened. Par for the course. The second weekend in September is often among the lowest earners of the year. It was second-worst in 2009, 2007, 2005, 2003, and worst in 2006. Fifteen weekends left this year. Place your bets.

“Takers,” a forgettable movie in its third week, finished second, with $6.1m. Last weekend's champ, “The American,” fell off 55 percent for $5.8 million and third place.

The sad totals here.

In other news: Two weekends ago, I wrote that “Twilight” is only $2 million from $300 million but down to 400+ theaters so it probably wouldn't make that milestone. Well, this weekend, at this late stage, Summit Entertainment added 791 theaters, so apparently they're gunning for it. The movie took in another $745K, which puts it less than $400K away.

“Inception” pulled in another $3 million for $282 million for the year. Worldwide it's at $701 million. That's 41st best ever. 18th best ever among non-sequels. Unadjusted.

Have you seen “Restrepo”? Do! It's playing in 37 theaters around the  U.S., has grossed $1.2 million, and is one of the best movies of the year.

Me, I took advantage of the crap weekend to see “Winter's Bone,” which has been out since June, but never in more than 141 theaters. It's now grossed $5.6 million. Not sure where it landed this weekend, since it isn't among the estimates, but to its $5.6 mil add my $9 times the six people in the Uptown Theater Friday evening. Review up tomorrow.


Alice keeps living here anymore.

No tagsPosted at 09:13 PM on Sun. Sep 12, 2010 in category Movies - Box Office  


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