erik lundegaard

Box Office: 'Thor' Doesn't Fall, 'Lady Bird' Cheeps

Patricia, Vinny and I went to see Greta Gerwig's “Lady Bird” last night at the SIFF Egyptian, and all of us loved it. Turns out we're lucky. This movie playing less than a mile from our homes is playing in only 37 theaters in the country. It's playing in 1/100 the theaters of “Bad Mom's Christmas” (3,615) or “Daddy's Home 2” (3,575). A reminder of just how screwed up distribution is.

“Thor: Ragnarok” (4,080 theaters, forsooth) won the weekend again, grossing $56 mil and falling off only 53%. Good word-of-mouth on this one. After only 10 days, it's already the highest-grossing “Thor” movie domestically ($211 vs. $180 for the first and $207 for the second), and worldwide ($650). It's particularly big in China, the UK, South Korea, Brazil, and Australia.

Newcomers “Daddy's Home 2” ($30 mil) and “Murder on the Orient Express” ($28.2), both poorly reviewed, came in second and third.

“Lady Bird,” with its measly 37 theaters, did $33k per to finish in 10th place with $1.2 mil. No other movie in the top 20 appeared in fewer than 200 theaters.

Other Oscar contenders at the bottom of the box office mix:

  • “Three Billboards Outside Ebbing, Missouri”: 4 theaters, $320k, 24th
  • “Wonderstruck”: 261 theaters, $245k, 26th
  • “The Square”: 50 theaters, $156k, 32nd

Go see good movies.

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Posted at 10:26 AM on Sun. Nov 12, 2017 in category Movies - Box Office  

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