erik lundegaard

Your 2008 Box Office Quiz—The Answers: Or how "Mamma Mia!" Beat "Dark Knight"

Let's get right to it...

1. According to Box Office Mojo, 605 movies were shown commercially in the U.S. in 2008. “The Dark Knight,” obviously, made the most money: $533 million. Which of the 605 made the least?
The correct answer is A: “Rome & Jewel.” It was distributed by Emerging Pictures, played in one theater for one week, and made $470. “The Rise and Fall of Miss Thang” was a few down the line; it made $581. “OSS 117,” by the way, is a very funny takeoff on the early James Bond films and worth renting. Netflix it. The sequel is already in French theaters.

2. Let’s talk about the films that studios assumed we’d see: the films that opened superwide—in more than 3,000 theaters. Last year there were 52 such films, and almost half of them (24) grossed over $100 million. The film that grossed the least pulled in only $11 million domestically. Name it.
The correct answer is C: “Meet Dave,” starring Eddie Murphy, and distributed by Fox. “Dave” opened the weekend of July 11th in 3,011 theaters and made just $5 million ($1,744 average), then went downhill from there. On the plus side, it brought in $38 million internationally.

3. Different studios had different kinds of luck with their superwide releases.  Paramount/Dreamworks, for example, opened four films superwide last year and every one made more than $100 million domestically: “Kung Fu Panda,” “Madagascar 2,” “Tropic Thunder” and “Eagle Eye.” So which studio/distributor had the worst ratio of superwide releases (3,000+ theaters) to box-office smashes ($100+ million)?
The correct answer is D: Fox. It opened 11 films superwide and only two (“Horton Hears a Who” and “Marley & Me”) made over $100 million. Here’s the rest of what they piled on our plates:

1. “What Happens in Vegas”: $80m
2. “Jumper”: $80m
3. “The Day the Earth Stood Still”: $79m
4. “27 Dresses”: $76m
5. “Nim’s Island”: $48m
6. “Max Payne”: $40m
7. “Babylon A.D.”: $22m
8. “The X-Files: I Want to Believe”: $20m
9. “Meet Dave”: $11m

Coincidentally or not, all nine films had “rotten” Rotten Tomatoes ratings. Which is not to imply that people necessarily read RT or movie critics. Just that word gets around.

Of the other major distributors, Warner Bros. went 2 for 7, Paramount 2 for 6, Universal 3 for 5, and both Sony and Buena Vista 4 for 6.

4. One last question on the superwide openers. Of those 52 films that the studios assumed we’d see, only 17 garnered “fresh” ratings from the top critics at Rotten Tomatoes. Seven of those 17 are among the top 10 box-office hits of the year (“Dark Knight,” “Iron Man,” etc.). But how many “fresh” films are among the 10 worst-performing superwide releases?  
The correct answer is D: 0. Here are the culprits:

43. “Speed Racer”—WB—$43m—30%
44. “Max Payne”—Fox—$40m—9%
45. “Righteous Kill”—Over.—$40m—12%
46. “Star Wars: The Clone Wars”—WB—$35m—8%
47. “Semi-Pro”—NL—$33m—27%
48. “Drillbit Taylor”—Par.—$32m—25%
49. “The Love Guru”—Par.—$32m—6%
50. “Babylon A.D.”—Fox—$22m—0%
51. “The X-Files: I Want to Believe”—Fox—$20m—26%
52. “Meet Dave”—Fox—$11m—29%

Again, this is not to imply that people read RT or movie critics. Just that word gets around.

5. One 2008 release had, according to Box Office Mojo, the worst opening weekend ever for a wide release (500+ theaters). Name this film that no one went to see.
The correct answer is A: “Proud American,” a patriotic documentary/drama, written and directed by first-timer Fred Ashman, that was plopped into 750 theaters by Slowhand Cinema last September—just in time for Lehman Bros. On the Friday it opened it averaged $45 per theater, then went up to $60 on Saturday, then down to $23 on Sunday. That’s 23 bucks for the entire day. How many people is that—three? Five at the most? And not per showing. For the entire day. Think about this the next time Michael Medved starts yakkin’ about how Hollywood doesn’t make the kinds of patriotic films Americans want to see.

6. Box Office Mojo also tracks the box office of 57 countries/markets besides the U.S. In those 57 international markets, which film was the No. 1 movie in the most countries (11)?
The correct answer is: D: “Mamma Mia!” While “Indiana Jones” made the most money overseas ($469 million), followed closely by “The Dark Knight” ($468m), “Mamma Mia!” wasn’t far behind at no. 3: $458m. It was also the No. 1 movie in more countries (11) than any other 2008 film:

1. Austria ($7 million)
2. Greece ($7 million)
3. Hungary ($4.7 million)
4. Iceland ($1 million)
5. Netherlands ($9.8 million)
6. New Zealand ($5 million)
7. Norway ($16.7 million)
8. Portugal ($5 million)
9. Slovenia ($.8 million)
10. Sweden ($25 million)
11. United Kingdom ($132 million)

“Dark Knight” was the No. 1 movie in eight countries (Australia, Brazil, Mexico, Hong Kong, UAE, Egypt, Bolivia and Lebanon), “Madagascar 2” in five (Germany, Russia, Switzerland, Venezuela and Lithuania), “Quantum of Solace” in three (Finland, Nigeria and East Africa), and “Indiana Jones” in only two (Spain and Bulgaria),

7. In which of the following countries was “Sex and the City” the No. 1 movie of the year?
The answer is A: Croatia and Estonia. Insert your own joke here. I got nothing.

8. While we’re on international box office, which of the following films was not among the top five films in Egypt last year?
The correct answer is: B: “Indiana Jones and the Kingdom of the Crystal Skull,” which finished in 10th place. Which means, yes, “Body of Lies,” the Leonardo DiCaprio/Russell Crowe thriller about CIA activities in the Middle East that died in the U.S. (winding up 72nd for the year), finished, in Egypt, in 5th place for the year.

9. “Bienvenue chez les Ch'tis,” a comedy about a small provincial town in northern France written, directed and starring Danny Boon, was the no. 1 film in France last year. The No. 2 movie, “Astérix aux jeux olympiques,” made US$60m. How much did “Bienvenue” make?
The answer is D: $193 million, obliteraring all comers, and becoming, I believe, the highest-grossing film in French history. But its humor hasn’t traveled well. In this way it’s similar to “Les Visiteurs” in 1993, also a top grosser, whose humor also didn’t travel much beyond Belgium.

10. Box Office Mojo lists 932 total films in its overseas total. Which film, ironically, wound up in 932nd place?
The correct answer is A: the ironically titled “Gunnin’ for That #1 Spot,” a documentary about high school basketball players, which made just 146 bucks overseas. “I.O.U.S.A,” a chilling, worthwhile doc about national debt (and produced and distributed even before Lehman Bros, bailouts, et al.), had the second-lowest total: only 299 bucks. Yes, also ironic.

Apologies, again, for the difficulty of the questions but some of this stuff I found fascinating, particularly the superwides, "Proud American," and the international reign of "Mamma Mia!"


Posted at 08:25 AM on Thu. May 14, 2009 in category Movies - Box Office  
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COMMENTS

Uncle Vinny wrote:

Dang, I only got two correct. I realize now that I completely misunderstood question #4 -- it was way too complicated for my feeble mind.

Nice to see that Frost/Nixon didn't do as bad as all that... I guess. I still wish people would just sit down and read a book about the man, instead of making and watching "cute" movies about him.
Comment posted on Thu. May 14, 2009 at 09:39 AM

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