erik lundegaard

Saturday March 21, 2009

Slumdog Watch - I

Earlier this week I postulated whether "Slumdog Millionaire" could enter the top 10 box-office hits of 2008. Here's a quick update:

Current position: 16th
B.O. total: $135.3 million
Last week's total: $6.9 million
Distance from 15th place ("Chronicles of Narnia"): $6.3 million
Distance from 10th place ("Horton Hears a Who"): $19.2 million

The good news is it's doing better than my model. Based on last weekend, I postulated a 26 percent dropoff but it did better on weekdays, comparatively, and, for the week, fell by only 24 percent.

The bad news is it lost another 500 theaters on Friday, and estimates have it dropping off 41 percent from the previous Friday.

Outlook? Not good.

Posted at 09:50 AM on Saturday March 21, 2009 in category Movies - Box Office  
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