I’ve got a piece on MSNBC today about The Dark Knight’s box office and why it probably won’t pass Titanic’s domestic record of $600 million and why it definitely won’t pass Titanic’s worldwide gross of $1.8 billion. The latter prediction is a no-brainer and the former prediction is the result of finding a similar film (blockbuster, summer, PG-13), with similar percentage drop-offs (daily, weekly) and plugging in The Dark Knight’s original weekly total. That film is Pirates of the Caribbean: Dead Man’s Chest (the second one) and here’s how its percentages calculate with The Dark Knight’s original numbers: 

The total? $515 million.

How accurate is this formula? It predicts $110 million for Dark Knight’s second week; the film wound up making $112 million. So not bad so far.

The Dark Knight might do better than this, of course. For one, its percentage drop-offs, thus far, aren’t quite as high as Pirates'. Plus it’s a better film, and so should have longer legs, etc., and there’s Oscar buzz. But Titanic looks safe.

Of course that's what they said in 1912. 

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