erik lundegaard

Alice in Hanoi

Because, I suppose, I write about movies, I like going to movie theaters when I’m abroad. I’m curious not just what they watch but how they watch it.

In Taiwan, for example, when I lived there 20 years ago, they played the national anthem before each show. We’d all stand and sing along while they ran a short, government-created film. In 1987, when I first arrived, the theme of the film was martial in nature: troops and tanks and such. (China and Taiwan were still at war, after all.) By 1988, it became more cultural: dragon boat races, etc, and by 1990 it showcased the beauty of the Taiwanese landscape: Ya Ming Shan, waves crashing on rocks, etc. Not that “martial” was forgotten. That final film ended with the characters Jung Hua Ming Guo (“Republic of China”) dominating the screen, then appearing on a map of Taiwan. Except it wasn’t a map of Taiwan. It was a map of mainland China. The two countries were still at war but both agreed on this most important fact: there was only one China.

Then we watched “Ghost.”

So at the tail end of our Vietnam trip last spring, after all the museums and mausoleums and parks and restaurants, Patricia and I agreed to check out some movies.

We had two options. I’ll write about the second one, Rap Thang 8, tomorrow. It’s a smaller theater, shows some Vietnamese movies, foreigners rarely go there. Often for a reason. But we did.

On our second-to-last day in Vietnam, however, we went to MegaStar Cinema on an upper floor of the Vincom Towers in the southern part of Hanoi. It looks like almost any shiny megaplex in the States. They serve popcorn and colas and M&Ms and Mars bars. Also sausage and seaweed. I should’ve gotten the seaweed.


Eight movies were playing that day, seven from Hollywood, one from Hong Kong (Jackie Chan’s “Little Big Soldier”). The biggest of the bunch was Tim Burton’s “Alice in Wonderland,” in both its 3D and 2-D incarnations, on its way to grossing more than a billion bucks worldwide.

I’m not sure who was responsible for marketing “Alice in Wonderland” in this megaplex in Hanoi, the capital city of communist Vietnam, just two miles from the former Hanoi Hilton where prisoners of war were held and tortured, but the results were a capitalist’s wet dream. Employees were wearing “Alice” T-shirts. There were “Alice” posters and tables and a little set in the lobby where you could sit in big-sized “Alice” chairs and pretend you were small.

It was a quiet, weekday afternoon in early April, and a few kids were hanging out in a lounge area set up just off the concession stand. There was also a big fan board for Robert Pattinson, and pleas for him not to forget his Vietnamese fans, as part of a “Remember Me” promotion. It was all very clean and empty and kind of depressing.


We had assigned seats for the movie and listened to music from XONE FM, including, oddly, “The Girl Can’t Help It,” as we watched the last of the couples straggle in. The ads before the feature were of the superloud, superbright, supercheery Asian variety: teeth whitener, a product called “Diana,” another for a drink (0°?) in which everyone is refreshed by synchronized swimmers. I don’t know if knowing Vietnamese would’ve made sense of these things. Then theater ads:

  • No smoking
  • No chewing gum
  • No cameras
  • No outside food and drink
  • Please remain silent

The movie was the least interesting part of the exercise.

Tomorrow: Nung Nu Hon Ruc Ro at Rap Thang 8.

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Posted at 07:13 AM on Thu. Jan 13, 2011 in category Movies - Foreign  


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