I was watching “Voyage á travers le cinema française,” a three-hour doc about the history of French cinema—essentially Bernard Tavernier doing with France what Scorsese did with America back in ‘95—and an hour in we get this shot while Tavernier talks up the many great theaters in postwar Paris:
It took a little digging to figure out this promotion was for the 1948 “Superman” serial starring Kirk Alyn. OK, a little peering. The spiderwebs on the poster to the right, sign of the villainous Spider Lady, are the giveaway.
I’m a little surprised that Superman was a big-enough deal to warrant this kind of promo, to be honest. And this very French promo. Look at Supes' face: more Jean-Paul Belmondo than Kirk Alyn. Then again, this is before the Cold War-era “the American way”; and it's not exactly leaping a tall building in a single bound to go from liberté, egalité, fraternité to verité et justice.