Movies - Box Office postsSunday July 07, 2013
Weekend Box Office: 'Lone Ranger' Disappears in a Cloud of Dust Without Much Silver
We've know this since Wednesday, really, when the first numbers started coming in, but “The Lone Ranger,” starring Johnny Depp and Armie Hammer, and directed by Gore Verbinski (“Pirates of the Caribbean”), is going to be riding off into the sunset sooner than anticipated.
It grossed $29.4 million over the weekend, compared with $82 million for “Despicable Me 2” and $25 million for the second weekend of “The Heat,” starring Sandra Bullock and Melissa McCarthy.
Its five-day gross, including Tuesday midnight shows, is $48 million. For a Woody Allen movie, that would be dynamite. For a Gore Verbinski/Johnny Depp movie? Well, that doesn't even equal the one-day total of their second “Pirates” movie, which grossed $55 million on its opening day. And it's about 1/3 of the five-day total of “Despicable Me 2,” which has grossed $142 million.
On the plus side, it's the highest-grossing “Lone Ranger” movie ever.
“Monsters U” fell off by 57% for another $19 million and $216 total. “World War Z” earned $18 for $158 total. “White House Down” another $13.5 for $50 and “Man of Steel” another $11 for $271. But without a push, Superman looks to fall shy of $300 million—not a good sign after a $120 million open.
Weekend Box Office: ‘The Heat’ Hot, ‘White House’ Down
Two people from opposite worlds—one Ivy-League-educated and respected, the other streetwise and impulsive—meet, argue, then come together in order to defeat various enemies intent on killing them. They bond, triumph and wind up working together permanently.
This generic plot synopsis describes two movies that opened this weekend. Both starred a former Oscar winner in the Ivy-League-educated role and an up-and-comer in the scrappy role. The first had a budget of $150 million, the second a budget of $40 million. The first was directed by a man whose movies have grossed $3 billion worldwide, the second by a director whose movies have grossed a tenth of that. The first was an action movie laced with comedy, the second a comedy laced with action. The first starred men, the second women.
And when the weekend was over, the first, “White House Down,” starring Jamie Foxx and Channing Tatum, opened in fourth place with $25 million; the second, “The Heat,” starring Sandra Bullock and Melissa McCarthy, opened in second place with $40 million.
Apparently women can open movies. Not that Hollywood studios will take much notice.
Neither movie is particularly good, by the way. But at least “Heat” is better at what it’s trying to do (make us laugh) than “Down” is at what it’s trying to do (thrill us).
Elsewhere, Pixar’s “Monsters University” dropped 44% but repeated as box-office champ for a second weekend with $46 million. “World War Z” dropped 55% for third place and $29 million. “Man of Steel” added another $20 million for fifth place and a domestic total of $248 million, which is second-best on the year, after “Iron Man 3.”
The weekend numbers.
Hollywood B.O.: Mark Harris vs. Superman in the Battle of the Century!!
This morning, Mark Harris, author of “Pictures at a Revolution: Five Movies and the Birth of the New Hollywood” (much recommended), tweeted the following:
So how do the “Screw the critics, the people have spoken!” defenders of Man of Steel explain a 71% drop?— Mark Harris (@MarkHarrisNYC) June 22, 2013
Apparently he got into some arguments last weekend about “Man of Steel” and is crowing this weekend. I tweeted this back:
@MarkHarrisNYC Box office is always the lamest argument--whether made by your opponents last weekend or by you this weekend.— Erik Lundegaard (@ErikLundegaard) June 24, 2013
The 71% drop is Friday-to-Friday, as he later tweeted, but the weekend drop for Supes isn’t much better: -64.7%.
How bad is that for a movie that opened this big? Let’s look at the 25 movies that have opened with more than $100 million domestic and sort by the second-weekend percentage drop. This is what you get:
|MOVIE||1st WKND||DROP||2nd WKND||THTRS||TOTAL BO|
|Harry Potter and the Deathly Hallows Part 2||$169,189,427||-72.00%||$47,422,212||4,375||$381,011,219|
|The Twilight Saga: New Moon||$142,839,137||-70.00%||$42,870,031||4,042||$296,623,634|
|The Twilight Saga: Breaking Dawn Part 1||$138,122,261||-69.80%||$41,683,574||4,066||$281,287,133|
|The Twilight Saga: Breaking Dawn Part 2||$141,067,634||-69.10%||$43,641,448||4,070||$292,324,737|
|X-Men: The Last Stand||$102,750,665||-66.90%||$34,017,247||3,714||$234,362,462|
|Man of Steel||$116,619,362||-64.70%||$41,215,000||4,207||$210,006,000|
|The Hunger Games||$152,535,747||-61.60%||$58,551,063||4,137||$408,010,692|
|Pirates of the Caribbean: At World's End||$114,732,820||-61.50%||$44,206,660||4,362||$309,420,425|
|The Dark Knight Rises||$160,887,295||-61.40%||$62,101,451||4,404||$448,139,099|
|Transformers: Revenge of the Fallen||$108,966,307||-61.20%||$42,320,877||4,234||$402,111,870|
|Harry Potter and the Deathly Hallows Part 1||$125,017,372||-60.70%||$49,087,101||4,125||$295,983,305|
|Iron Man 2||$128,122,480||-59.40%||$52,041,005||4,380||$312,433,331|
|Iron Man 3||$174,144,585||-58.40%||$72,525,615||4,253||$403,120,000|
|Shrek the Third||$121,629,270||-56.40%||$53,039,992||4,122||$322,719,944|
|Indiana Jones and the Kingdom of the Crystal Skull||$100,137,835||-55.30%||$44,754,615||4,260||$317,101,119|
|Pirates of the Caribbean: Dead Man's Chest||$135,634,554||-54.00%||$62,345,264||4,133||$423,315,812|
|The Dark Knight||$158,411,483||-52.50%||$75,166,466||4,366||$533,345,358|
|Marvel's The Avengers||$207,438,708||-50.30%||$103,052,274||4,349||$623,357,910|
|Star Wars: Episode III - Revenge of the Sith||$108,435,841||-49.10%||$55,205,972||3,663||$380,270,577|
|Harry Potter and the Goblet of Fire||$102,685,961||-46.70%||$54,727,138||3,858||$290,013,036|
|Toy Story 3||$110,307,189||-46.20%||$59,337,669||4,028||$415,004,880|
|Alice in Wonderland (2010)||$116,101,023||-46.00%||$62,714,076||3,728||$334,191,110|
Numbers via Box Office Mojo
Sixth-worst. Not good. And the five above it are sequels, which have a tendency to start fast and fade fast.
On the other hand, we are talking about Superman here. It’s not like people needed much of an introduction. He’s one of the most famous characters in the world. It’s a reboot, but fans were primed for it as if it were a sequel.
At the same time, “Man of Steel” has been a divisive movie, among both critics and fans, and the numbers reflect that. My own review reflects my own divisive feelings. But if I had to do the Siskel-Ebert thing, my thumb would be pointing up. There are some clever updates on the Superman myth. Plus a lot of POW! BAM! if that’s your thing. (It isn’t mine. Nor, apparently, Harris’.)
“Man of Steel” did face some tough competition in its second weekend, too: a sequel to a hugely popular Pixar film; and the zombie pic to end all zombie pics. Compare “Man of Steel”’s performance to “The Hunger Games,” since both are “new movies” with vast name recognition. “Hunger Games” did better to open ($152 to $116) and dropped less steeply during its second weekend (-61.6% to -64.7%), but it also weaker competition that second go-round: “Wrath of Titans” and something called “Mirror Mirror” rather than “Monsters University” and “World War Z.” The joys of opening in March.
In non-Superman-related news, “Monsters University” won the weekend with $82 million, which is the second-highest opening weekend gross for a Pixar movie, after “Toy Story 3.” “World War Z” finished second with $66 million, which is the best open ever for a Brad Pitt movie.
Is “Man of Steel”'s moment in the sun over already?
75 Years After Superman's Debut, 'Man of Steel' Sets June Box-Office Record
It will be the biggest June opening ever but only the 18th-biggest opening weekend ever. Currently, seven films have grossed more than $150 million on opening weekend, and five of those feature superheroes: “The Avengers” ($207), “Iron Man 3” ($174), “The Dark Knight Rises” ($160), “The Dark Knight” ($158), and “Spider-Man 3” ($151). And the non-superheroes are still superpowered: “Harry Potter and the Deathly Hallows Part 2” ($169) and “The Twilight Saga: New Moon” ($152).
Reactions to “Man of Steel,” among both critics and fanboys, have been mixed, so it'll be interesting to see how its number hold next weekend. Either way, up or down, the movie is destined to blow away the biggest-grossing Superman movie ever, Bryan Singer's “Superman Returns,” which grossed $200 million in 2006. Adjust for inflation, though, and “Man of Steel” has some ground to make up: “Superman: The Movie,” starring Christopher Reeve, grossed $134 million, or $450 million adjusted, in 1978. It was the second-highest grossing film of the year, after “Grease.”
Meanwhile, Seth Rogen's apocalyptic comedy, “This is the End,” performed well, if not superheroic, grossing $20 million after a Wednesday/Thursday tally of $12 million.
I suppose a Happy Anniversary is in order. It's been exactly 75 years since Superman debuted, in June 1938, in Action Comics #1.
Superman: a moment in the sun.
Hollywood B.O.: 'After Earth' is Real; Attending is a Choice
When was the last time a Will Smith movie opened in more than 3,000 theaters and grossed less on its opening weeked than the $27 million “After Earth” grossed this weekend?
Never. It's never happened.
Eleven Will-I-Am movies have opened in more than 3,000 theaters in the U.S., and the previous low was $27.6 for “Wild Wild West” back in 1999, when $27.6 wasn't a bad open. The rest grossed between $43 and $77.
Meaning what? People still have a bad taste in their mouth from “MIB 3”? They're not interested in the Smith clan making movies together? They see the film primarily as a Jaden Smith movie? They're aware of the shitty reviews and bad word-of-mouth? On Rotten Tomatoes, it's got a 12% overall rating. That's worse than Tyler Perry's “Temptation” (16%). Ouch.
Whatever the reason, “After Earth” finished third in the weekend box office, behind the second weekend of “Fast & Furious 6” (72% — really???) and “Now You See Me” (43%).
In other news, “The Hangover Part III” (21%) continued to do great business for a comedy, earning another $16 million for a two-weekend total of $88 million. Which is absolutely shitty business for the sequel to “The Hangover Part II,” which by its second weekend was at $185 million, on its way to a $254 million domestic gross and $332 milion international gross for a total of $586 million.
Everything in more than 2,000 theaters fell off badly: 51% for “Epic,” 53% for “Gatsby,” 56% for “Star Trek Into Darkness,” 58% for “Iron Man 3,” 62% for “The Hangover Part III,” 64% for “Fast & Furious 6.”
Apparently the movies need a savior. Hey, look! Up in the sky!
Twitter: @ErikLundegaardTweets by @ErikLundegaard