Movies - Box Office postsSunday September 15, 2013
Weekend Box Office is Insidious, But You Knew That
Combining goodwill from the first movie with a Friday the 13th release date, horror sequel Insidious Chapter 2 seems poised for one of the biggest openings ever for the month of September. Meanwhile, Luc Besson's The Family should take a distant second place.
And “Insidious Chapter 2” had the second-biggest opening ever for the month of September ($41 million, $1.5 off the record), and “The Family” finished a distant second ($14.5).
All y'all are so predictable.
But there's good news.
“Riddick,” which didn't open particularly strong, fell off a whopping 63.1% for third place, while “One Direction: This is Us,” top of the pops two weekends ago, is now 8th, adding another $2.4 million to a now $28.6 million total. Skimpy compared to Bieber ($73 in 2011) but not to the Jonases ($19 in 2009). It's also good for fourth in concert films since 1984. Third, though, is “Hannah Montana” at $65 million. So fourth it is.
“Lee Daniels' The Butler,” meanwhile, lost 91 theaters but fell off by only 33% to finish fourth. It also broke the $100 million mark. It's the second-highest grossing film to open in August/September, after “We're the Millers,” which is good news. I mean I'm not much of a fan of the movie but I like the idea of it and wouldn't mind seeing more of it, but better.
Meanwhile, the Mexican comedy “Instructions Not Included” dropped to sixth place for the weekend ($4.2 million) and rose to sixth place in terms of unadjusted foreign box office since 1980 ($26.5 million).
All in all, it feels like September, doesn't it? Not much happening at the theaters but the blogs are agog with Oscar buzz.
No problem. I didn't even know there was an Insidious, Chapter 1.
Weekend Box Office: ‘Riddick’ Sputters on Diesel Fumes; ‘Instructions’ Instructs Hollywood
“Riddick,” starring Vin Diesel, won the weekend, grossing $18.6 million, but that’s not the big story. Its opening total, after all, was still $6 million less than “The Chronicles of Riddick” in 2004, and that movie was considered a box-office disappointment, grossing $57.7 overall.
“One Direction: This is Us” fell off by 74.1%, one of the biggest second-weekend drops in movie history, but that’s not the big story, either, since two other movies (“Texas Chainsaw 3D” and “The Purge”) actually had bigger second-weekend drops this year. Besides, who’s surprised? One Direction has one fan base, and they went last weekend.
No, the big box-office story this weekend is the movie that came in third place with $8.1 million: “Instructions Not Included.” It’s a Mexican comedy (“No se Aceptan Devoluciones”) starring Eugenio Derbez as a playboy who one day receives a package on his doorstep: a baby girl, from a past encounter, whom he’s forced to raise. In the process, he has to grow up, etc.
Why is that the big story? Because after two weekends, this thing has now grossed $20.3 million in the U.S. Here’s a list of Hollywood movies it has already outperformed:
It’s already the 10th-highest-grossing foreign language film ever in the U.S., and should move up to sixth ($24.6 million) by next Friday. At that point, only these films are ahead of it:
- 5. Amelie ($33)
- 4. Pan’s Labyrinth ($37)
- 3. Hero ($53)
- 2. Life is Beautiful ($57)
- 1. Crouching Tiger, Hidden Dragon ($128)
Most of the above movies, though, were critically acclaimed Oscar contenders and/or released by Miramax, which marketed and pushed and bullied them into box office successes. “Instructions” is barely getting any attention from the critics. It is, however, being distributed well by Lionsgate, who, earlier this summer, turned Kevin Hart’s concert film, “Let Me Explain,” into the fourth highest-grossing concert film of all time, after “Raw,” “The Original Kings of Comedy,” and “Richard Pryor: Live on the Sunset Strip.”
Apparently someone at Lionsgate knows what they’re doing. Without instructions, either.
The 10th-highest-grossing foreign language film in the U.S. after only two weekends.
Weekend Box Office: Five Brit Kids Race, Beat Up Old Black Man; Mexicans Laugh
The concert film “One Direction: This is Us” won the weekend with a $17 million haul. That's a lot of bubblegum, kids. It's the fourth-biggest opener ever for a concert film:
|1||Hannah Montana/Miley Cyrus: Best of Both Worlds||$31,117,834||683||$65,281,781||Feb. 2008|
|2||Justin Bieber: Never Say Never||$29,514,054||3,105||$73,013,910||Feb. 2011|
|3||Michael Jackson's This Is It||$23,234,394||3,481||$72,091,016||Oct. 2009|
|4||One Direction: This is Us||$17,000,000||2,735||$17,000,000||Aug. 2013|
|5||Jonas Brothers: The 3D Concert Experience||$12,510,374||1,271||$19,162,740||Feb. 2009|
|6||Katy Perry: Part of Me||$7,138,266||2,730||$25,326,071||July 2012|
|7||Glee: The 3D Concert Movie||$5,961,231||2,040||$11,862,398||Aug. 2011|
After that you've got hacks like U2, the Rolling Stones, the Talking Heads and Prince.
Miley Cyrus started all this. In Feb. 2008, her concert film grossed an easy $60 mil and so every year we get another one: Miley (2008), the Jonases (2009), Justin Bieber (2011), Kate Perry (2012). Distributors choose a weak weekend to release it. Kids flock. Now it's One Direction's turn.
What is One Direction? I knew them from that Pepsi commercial with Drew Brees but apparently they got their big break on “The X Factor” in Great Britain. They auditioned separately, lost, but were put together and entered the group category and did well, finishing third. Then they were signed to Simon Cowell's record label. I think that's a stipulation of appearing on one of his shows, right? He gets right of first refusal.
After being thus packaged by corporate flacks, here they are in a video in which they resist being packaged by corporate flacks.
As for the rest? “Lee Daniels' The Butler” fell off only 10% to finished a close second ($14.7 mil), “We're the Millers” fell off only 3% for third ($12.6) and “Planes” fell off 9% for fourth ($7.7).
In fifth is the Mexican comedy “Instructions Not Included,” directed and starring Eugenio Derbez. It grossed $7.5 million in only 347 theaters. My interest is piqued.
- Highest gross: “One Direction: This is Us,” $17 million
- Most theaters: “We're the Millers,” 3,445
- Best theater average: “Instructions Not Included,” $21.6K per theater in 347 theaters
- Best theater average > 1000 theaters: “One Direction: This is Us,” $6,216
- Biggest drop for a movie in wide release: “Jobs," -57.4%
One Direction: Just five lads havin' foon.
Weekend Box Office: 'You're Next' Isn't
Among new entries this weekend, horror movie You're Next seems like the strongest contender, and could claim first place ahead of Lee Daniels' The Butler.
“You're Next,” the horror movie with cute animal masks, finished 7th for the weekend, grossing $7 million in 2,437 theaters, for a lousy $2,893 average. “The Butler” came out on top again, grossing $17 million, but its total gross after a week-plus is still only $52 million. Meaning it probably won't do “The Help” kind of business, which was up to $71 million after its second weekend, on its way to $169 million. Because “Butler” lacks foregrounded white characters? Because it's about men rather than women and stories about men don't do as well at the box office? (Ha! Had to get that in there.) Because it's not as good? Not that “The Help” was ... you know.
Elsewhere, “We're the Millers” finished second and has now grossed $91 million; “The Mortal Instruments: City of Bones,” surely one of the worst-titled movies in recent years, grossed $9.3 million in 3,118 theaters, while the British sci-fi apocalyptic comedy “The World's End” grossed almost the same ($8.9) in half as many theaters (1,549).
- Highest grossing: “The Butler,” $17 million
- Most theaters: “We're the Millers,” 3,445
- Best theater average: “The Grandmaster,” $18K in seven theaters
- Best theater average > 1000 theaters: “The World's End,” $5,773
- Biggest drop for a movie in wide release: “Kick Ass 2,” -68%
A lot of box office disappointment in August. “Planes” is at $59 million, “Elysium” $69m, “Percy Jackson: Sea of Monsters” $48. “Kick Ass 2” has only grossed $22 million, while “Jobs,” the Steve Jobs biopic starring Ashton Kutcher of all people, has grossed only $12 million.
After you ... No, after you ... No, I insist.
Weekend Box Office: '2 Guns' Riddles 'Smurfs 2' with Bullets
Two movies opened wide this weekend, “2 Guns,” with Washington and Wahlberg (Denzel and Mark), and “The Smurfs 2,” with smurfs (and Neil Patrick Harris).
Correction: “Smurfs” actually opened Wednesday and in those five days has grossed what “Guns” grossed in three: about $27 mil. No great shakes either way. For the weekend, they finished 1st and 3rd.
Yawn. Yep, must be August.
“The Wolverine” didn't get great word-of-mouth and fell off by 59% for second place. A 59% fall-off ain't bad (“Wolverine” fell off by 69% in 2009) but the movie already opened below expectations and needed better-than-expected second weekend. Didn't get it. Bub.
How is summer box office shaping up overall? Here are the top 10 grossers:
|Movie||Total Gross||Thtrs||Opening Wknd|
|1||Iron Man 3||$407,436,786||4,253||$174,144,585|
|2||Despicable Me 2||$326,668,000||4,003||$83,517,315|
|3||Man of Steel||$287,214,823||4,207||$116,619,362|
|5||Fast & Furious 6||$238,015,000||3,771||$97,375,245|
|6||Star Trek Into Darkness||$226,209,000||3,907||$70,165,559|
|7||World War Z||$195,889,000||3,607||$66,411,834|
|9||The Great Gatsby||$144,333,501||3,550||$50,085,185|
|10||Grown Ups 2||$116,400,000||3,491||$41,508,572|
What a tepid lot, really. A bunch of shrugs, really. Plus a few stinkers. You know who I'm looking at, Adam Sandler.
Where are movies like “Up” (2009), “Toy Story 3,” “Karate Kid” and “Inception” (2010), “Bridesmaids” (2011) and “The Avengers” (2012)? The industry should be happy box office isn't down more. Or at all.
Summer underperfomers include “The Wolverine” ($95m), “Pacific Rim” ($92m), “The Lone Ranger” ($86m), “White House Down” ($71m), “After Earth” ($60m), “Reds 2” ($45m), “The Internship” ($44m), and “R.I.P.D.” ($30m).
The weekend numbers here.
“My, my, my! Such a lot of guns around town and so few brains!” — Philip Marlowe, “The Big Sleep” (1946)
Twitter: @ErikLundegaardTweets by @ErikLundegaard