Movies - Box Office postsMonday August 22, 2016
Box Office: 'Ben-Hur' Crashes
Scream all you want.
Well, that sucks.
“Suicide Squad” dropped another 52% to $20 mil, which would've been third place two weekends ago and fourth place last weekend, but this weekend it's good enough for first. “Sausage Party,” the raunchy, anthropo-mocking animated film from Seth Rogen and company, came in second with $15 mil. In its second weekend, it dropped 55%.
None of the new big releases did well:
- “War Dogs”: $14.3 mil, 3rd place
- “Kubo and the Two Strings”: $12.6, 4th place
- “Ben-Hur”: $11.3, 5th place*
This last is the shocker. The film got so-so reviews, but I heard the filmmakers heaped on the Christianity to get out the faithful. Didn't work. The movie that was the second-biggest box-office smash of the 1950s (after “Ten Commandments,” $848 million adjusted) couldn't even win its late-August opening weekend in 2016. It finished in fifth place.*
I've said it before: a religious movie alone doesn't cut it (see: “The Nativity”). To become a hit, it has to become embroiled in the culture wars (“Passion of the Christ”; “God's Not Dead”). Being devout is all well and good, but the faithful want to rub someone's nose in it—Hollywood's, if it can. I suppose they just did.
Anyway, I'm bummed “Suicide Squad” is still humming along. Two weeks ago I predicted it would top out at $270, but now it's at $262. Where will it stop? $300, more likely. Short of that, if we're lucky. Last week I had dinner with a friend who was a fan. Or at least he saw “Suicide Squad” and liked it enough. I brought up a few of the issues I had with the film, its overwhelming stupidity, that it's just chunks of story placed together without thought for what connects them. I brought up the scene where Deadshot has to prove himself to Flag by firing weapon after weapon at cardboard cutouts. Why does he have to prove himself? Isn't Flag an underling? Isn't Waller the boss? Why does nobody else have to prove himself? And isn't it a little dangerous to be giving all of these weapons to this stone-cold killer—particularly with the sadistic guard he wants to kill right next to him? “Sure,” my friend said. “When you think about this stuff afterwards.” “No,” I said. “I think about it during. That's why it's painful.”
* ADDENDUM: The actuals have come in, and “Ben-Hur” actually finished in sixth place. Same gross but “Pete's Dragon” surpassed it.
Box Office: 'Suicide Squad' Drops But Not Epically
This thing still.
Last week I said I expected “Suicide Squad” to take a big fall, and it did, 67.3%, but it wasn't an epic fall. I wanted it to be record-breaking to break Zack Snyder's stranglehold on Warner Bros. To save us all from more of this.
“Squad” still won the weekend with another $43 mil, bringing its domestic total to $222 and its worldwide to $465.
These are the biggest drops for movies that opened in > 4,000 theaters:
|MOVIE||1ST WKND*||2ND WKND*||DROP||THTRS||TOTAL*|
|Harry Potter and the Deathly Hallows Part 2||$169||$47||-72.00%||4,375||$381|
|The Twilight Saga: New Moon||$142||$42||-70.00%||4,042||$296|
|The Twilight Saga: Breaking Dawn Part 1||$138||$41||-69.80%||4,066||$281|
|The Twilight Saga: Breaking Dawn Part 2||$141||$43||-69.10%||4,070||$292|
|Batman v Superman: Dawn of Justice||$166||$51||-69.10%||4,256||$330|
|X-Men Origins: Wolverine||$85||$26||-69.00%||4,102||$179|
* in millons
Mostly “Twilight” movies and shitty superhero flicks. Not a good crew to be associated with. And I still say it won't break $300 domestic.
“Sausage Party,” the R-rated animated movie from Seth Rogen, et al., came in second with $33 mil. Trailer here. It's all about taking anthropomorphized kiddie cartoons to their logical end. Anyone see it? Looks good. And 82% on RT.
“Pete's Dragon,” also well-reviewed (86%), came in third with $21 mil.
The new August Meryl Streep movie, even better reviewed (87%), came in eighth with $6.5 mil (but in only 1,500 theaters).
Good options, people chose shit. WOTW.
Box Office: 'Suicide Squad' Blasts Through Negative Reviews to Gross $135 Million
Last laugh? Maybe not.
“Suicide Squad” was so universally panned that fanboys wanted to shut down the Rotten Tomatoes site, where its shame, its 26% rating, was visible for all to see. But the American moviegoer, or at least those fanboys, still came out in droves. The David Ayer-directed supervillain slash-em-up/blow-em-away grossed $135 million domestically (and $132 abroad), which, if it holds, is our 19th-biggest opener ever.
So the critics lose again, right? Haw haw on us?
Yes and no.
As I was pondering “Suicide”'s numbers, I casually wondered whether any movie that had grossed more on opening weekend had a lower RT rating. Yes, it turns out: “The Twilight Saga: Breaking Dawn Part 1,” which grossed $138 million domestically during its Nov. 2011 opening weekend despite a 24% rating.
As I was putting together this info, I also noticed something that should be obvious to everyone by now: Blockbusters with low RT ratings tend to have shorter legs than blockbusters with high RT ratings.
Here's a chart of the 20 highest-grossing openers of all time (sans “Suicide”) sorted by their Rotten Tomatoes rating:
|Rnk||Movie||Opening $$||RT%||Open %|
|7||Harry Potter and the Deathly Hallows Part 2||$169,189,427||96%||44.4%|
|10||The Dark Knight||$158,411,483||94%||29.7%|
|1||Star Wars: The Force Awakens||$247,966,675||92%||26.5%|
|3||Marvel's The Avengers||$207,438,708||92%||33.3%|
|5||Captain America: Civil War||$179,139,142||90%||44.0%|
|11||The Hunger Games: Catching Fire||$158,074,286||89%||37.2%|
|9||The Dark Knight Rises||$160,887,295||87%||35.9%|
|12||The Hunger Games||$152,535,747||84%||37.4%|
|6||Iron Man 3||$174,144,585||79%||42.6%|
|4||Avengers: Age of Ultron||$191,271,109||75%||41.7%|
|18||Pirates of the Caribbean: Dead Man's Chest||$135,634,554||54%||32.0%|
|16||The Twilight Saga: Breaking Dawn Part 2||$141,067,634||49%||48.3%|
|15||The Twilight Saga: New Moon||$142,839,137||28%||48.2%|
|8||Batman v Superman: Dawn of Justice||$166,007,347||27%||50.3%|
|17||The Twilight Saga: Breaking Dawn Part 1||$138,122,261||24%||49.1%|
* Yeah, I can't believe “Spider-Man 3” got a fresh rating, either.
That last column is the percentage a movie's opening gross contributed to its overall gross. You want a low number there; it means your movie lasted. It didn't nova and then die. And generally, the lower the RT rating, the higher that percentage.
A fresh blockbuster (> 60%) makes an average of 37% of its total gross during its opening weekend; a rotten one, 45.5%. The extremes are even more extreme. A blockbuster in the 90s makes about one-third of its total gross in the first three days; a blockbuster in the 20s like “Suicide Squad”? Half. They make noise for three days, then crickets.
Here are two recent examples. “Star Wars: The Force Awakens” is the biggest opener ever: $247 million. But it got great reviews, great word-of-mouth, and grossed nearly four times that: $936 million. “Batman v Superman” is the eighth-biggest opener ever: $166 million. But it got shitty reviews, shittier word of mouth, and grossed just twice that: $330.
If “Star Wars” had grossed just twice its opening, it would've stopped shy of half a billion rather than bumping up against a billion. The difference between a good and bad blockbuster can be half a billion dollars. And that's just domestically.
So for “Suicide” and its shitty 26% rating, I expect to see a big dropoff next weekend, and a total domestic gross of around $270 million. Which ain't victory for critics; but it ain't exactly victory for Warner Bros. either.
'Star Trek,' 'Ice Age' Continue Summer of Sequel Sag
For box office, you should probably be looking down, Montgomery Scotty.
The fifth “Ice Age” movie, “Collision Course,” opened to shitty reviews (13% RT) and shitty box office ($21 mil, fifth place), which is the weakest opening for an “Ice Age” by far. The others opened between $41 and $68, and grossed between $161 and $196. “CC” will be lucky to top out at $100.
The third rebooted “Star Trek” movie, “Beyond,” opened to good reviews (84%) but so-so box office ($59 mil, first place), which is the weakest opening for a rebooted “Trek.” The others opened at $75 and $70.
Oddly, this is probably worse news for “Trek.”
The “Ice Age”s make most of its money abroad. Chronologically: $206, $465, $690, and $715 million. So the bigger question for “Collision Course” is: How will it play in Bonn or Beijing? The answer, so far, is: not bad: $178 and counting.
I remember seeing the original “Star Trek” in reruns in Taiwan in the late 1980s (Spock's dubbed voice sounded like it was recorded in a big empty metal box), so it's obviously disseminated abroad. It's just not big abroad—grossing, internationally, $128 and $238 for “Star Trek” and “Into Darkness” respectively. It needs those U.S. dollars more.
The poor opening of “IA” and “ST” continues a summer trend. Yes, the two top movies of the summer, “Finding Dory” and “Captain America: Civil War,” are both sequels, but after that it's originals or reboots. Most sequels are grossing only a fraction of what the previous film grossed:
|Franchise||2016 B.O.||Previous B.O.||%|
|Teenage Mutant Ninja Turtles||$81||$191||42.4%|
|Now You See Me||$64||$117||54.7%|
* Believe it or not, that's unadjusted, so it's actually much, much worse.
I hope Hollywood execs are paying attention. Probably not.
Box Office: Not Many Call Ghostbusters
Meh reviews, meh box office, but McKinnon (far right) is getting good notices.
Paul Feig's womencentric “Ghostbusters” isn't exactly a bust, raking in $46 million at the domestic box office this weekend, a bigger opening than any of his other movies (“Bridesmaids,” “The Heat,” “Spy”), but it's not exactly a smash. “Ghostbusters” is supposed to be big. The original took in a domestic total of $610 million (adjusted) in 1984, while this version didn't even win the weekend. It finished second to the second weekend of “The Secret Life of Pets,” which fell only 50% to gross another $50 mil. Hell, in the genre “Horror comedy,” “Scary Movie 3” opened bigger in 2003: $48 mil. That's unadjusted.
“Scary Movie 3” also barely grossed twice that ($110) while Feig's movies tend to have legs, grossing four times (or in the case of “Bridesmaids,” six times) their opening total. So we'll see. The movie got a positive 73% rating on Rotten Tomatoes, which would help, but most reviews were of the “Could've been worse” variety, which won't. But SNL's Kate McKinnon is getting good notices. I'm sure I'll see it at some point.
“The Legend of Tarzan,” in third place with $11.1, crossed the $100 million mark to $103, with $90 mil in foreign sales, so it's not doing poorly for a poorly reviewed film that never finished in first place.
Meanwhile, “Finding Dory” grossed another $11.1 for a $445 million total, which makes it, according to Box Office Mojo, not only the highest-grossing Pixar movie ever but the highest-grossing animinated movie ever, passing “Shrek 2”'s $441. That's unadjusted, of course. Adjust, and it's still Disney's “Snow White and the Seven Dwarves,” which is the 10th-best of all time at $935 million. Even so, impressive for “Dory,” which I found B-level Pixar.
For the year, “Dory”'s on top domestically, while worldwide it's still “Captain America: Civil War” at $1.15 billion. But since “Finding Nemo” grossed $936 worldwide in 2003, I expect “Dory” to eventually pass Cap here, too.