Movies - Box Office postsSunday May 11, 2014
Weekend Box Office: 'Neighbors' Shocks
I don’t get it.
Apparently neither does Box Office Mojo. Even after “Neighbors” earned $2.56 million during Thursday midnight showings—meaning it might do near $50 million over the weekend—BOM’s updated forecast still predicted something closer to $35 million.
Instead, weekend estimates have it at $51 million.
Is it Seth Rogen? Doubtful. His best non-animated opening was “The Green Hornet” in January 2011: $33 million. His best live-action comedy opening was “Knocked Up” in 2007: $30 million. He’s not hugely popular and he’s got a laugh like a slushee.
Is it Zac Efron? Doubtful. His previous best non-animated opener was “High School Musical 3: Senior Year,” which grossed $42 million in 2008. His most recent movie, “That Awkward Moment,” opened in January against no competition whatsoever, and grossed just $8.7 million.
Is it the concept? The combination of John Belushi comedies? Instead of the obnoxious guy moving next door it’s the obnoxious frat.
Is it the abs? In the ads?
Is it the love of all things fraternity?
Whatever it is, it’s the 11th-best R-rated opener ever, and the third-biggest R-rated comedy opener ever—after “The Hangover Part II” and “Ted.”
American moviegoers, you fffffascinate me.
Elsehwere, “The Amazing Spider-Man 2” fell of 59% to gross $37 million for second place. In 10 days, it’s now made less ($147 million) than “Spider-Man 3” did in three days ($151). But it’s killing overseas: $403 million in foreign rentals.
“The Other Woman” hangs in there ($9.2 million for $61 total), as does “Heaven is for Real” ($7 million, $75 total). “Captain America: The Winter Soldier” earned another $5.6 million for $244 million. It’s about $10 million away from eclipsing “The LEGO Movie” as the year’s biggest movie. Until summer movies come along. Or late spring movies.
Good news of a less-perplexing nature? “The Grand Budapest Hotel” made another $1.4 million (11th place), and is now the highest-grossing Wes Anderson movie.
Weekend Box Office: How Amazing was the Opening for 'The Amazing Spider-Man 2'?
Spidey ties up the competition, but not like he used to.
No, not “The Amazing Spider-Man 2”’s open of $92 million, which is $22 million less than the opening weekend gross for the first Tobey Maguire “Spider-Man” 12 years ago. That’s unadjusted, by the way. Adjust and it’s $65 million less. So not good.
Sure, “Amazing 2” opened better than its predecessor did two years ago ($62 million in July 2012 ), but that’s because “The Amazing Spider-Man” actually opened on a Tuesday, and had already grossed $75 million by the time the weekend rolled around. So its first weekend totals were really sloppy seconds.
So what is amazing? That “The Other Woman,” last weekend’s winner, fell off by only 42% to land in a distant second place. Seriously, who are the women giving this movie good word of mouth? It’s awful. It deserves a quick, painless fall. I thought women had better taste than this. Or are boys going for Whatsherface.
The news doesn't get any better, since “Heaven Is For Real” wound up in third place. Damn. Do I have to see this thing now? I’ve already sat through “God’s Not Dead.” Isn’t that punishment enough? “Heaven,” with another $8.7, is now up to $65, while “God’s,” with another $1.7 and ninth place, is up to $55 million. On miniscule budgets. The Christian right says this means they have buying power and Hollywood should pay attention. But if Hollywood pays attention they’ll disown the movie as not being Christian enough. See: “Noah.”
OK, here's better news about a better movie: “The Grand Budapest Hotel” pulled in another $1.7 million (10th place) and is now less than a million from becoming the highest-grossing Wes Anderson movie, surpassing “The Royal Tenenbaums” ($52.3 million in 2001).
What Disney's 'Frozen' Has In Common with the Most Popular Movies of All Time — Part II
This post from the other day, in which I argued that Disney's “Frozen” has something in common with the most popular movies of all time—specifically a framework in which a girl has to choose between two boys against a backdrop of tragedy—sparked a not-bad discussion on Facebook.
A mother of three commented this way:
My girls love it because it's not the traditional “the prince saves the day” movie. They love the princess factor, but are beyond sold on the higher sister solidarity factor. And of course the music.
Her husband added:
For my kids (and me), the sister/sister relationship was far and away the most important aspect of the film. The music and humor were the next tier of goodness. The 'choice' part was not really that significant to them--and in fact my girls specifically said they liked that the boyfriend storyline in the movie didn't matter much--particularly because (spoiler alert) Kristof was 'brotherized' until the very end, when Hans abruptly revealed himself as a jerk.
No doubt. But the choice factor isn't really big in most of the movies I mentioned. We all know Scarlett should choose Rhett, Rose should choose Jack Dawson. We're more split on Edward and Jacob, Gale and Peeta. And we watch all of these movies for reasons other than the framework. For “The Sound of Music,” it's the music and Julie Andrews. For “Gone with the Wind,” it's the operatic tragedy and the machinations; the single raised eyebrow and the fiddle-dee-dee. For “Titanic,” the special effects, the love, and the final sacrifice.
Yet the framework remains the same: a girl ... choosing between two guys ... against a backdrop of tragedy.
Is it ever reversed, by the way? Is it ever a guy choosing between two girls against a backdrop of tragedy?
Rarely among our most popular movies. In “Dr. Zhivago,” yes, Yuri has to choose between Lara (Julie Christie) and Tanya (Geraldine Chaplin) against the backdrop of the Russian Revolution; but more often, the girl, even when she's obviously the girl, is incidental to the story. It's either her or the adventure, and most heroes choose the adventure. Luke learns the Force, Moses ascends Mt. Sinai, Ben-Hur drives a chariot, Indiana finds the lost ark of the covenant. If they didn't, we'd want our money back.
With male leads, the choice is to be with the girl (and be happy) or act upon the world (and get bloody). With female leads, the choice is which guy to be with as the world is acting upon you: Atlanta burning, Nazis invading, the Titanic sinking.
I suppose that what's changed within the framework. The tragedy used to be historical and now it's fictional. And the girl chooses to act upon the world rather than have the world act upon her.
Other thoughts welcome.
Weekend Box Office: ‘The Other Woman’ is On Top, But Does It Have Legs?
Enjoy the moment.
The headlines are all about the trio from “The Other Woman” taking down super-soldier Captain America, but that’s the usual misleading. It’s more like the first weekend of “The Other Woman” prevented “Captain America: The Winter Soldier” from remaining atop the box office for a fourth weekend in a row.
Here’s the top 5, according to Box Office Mojo:
- The Other Woman: $24.7 million
- Captain America: The Winter Soldier: $16 million
- Heaven is for Real: $13.8 million
- Rio 2: $13.6 million
- Brick Mansions: $9.6 million
“Woman”’s $24.7 million is similar to what “Bridesmaids” grossed when it opened in May 2011 ($26.2m), but don’t expect a repeat. “Bridesmaids” had legs because it was good; “The Other Woman” won’t because it’s not. Word will spread. Female moviegoers tend to have higher standards than their male counterparts; they don’t want to see shite. I don’t make many predictions but I’ll make that one: a steep fall-off for “The Other Woman” next weekend.
Overall, “Captain America” has now grossed $224.8 million domestically and $645 million worldwide. That’s the best of 2014 and 73rd all-time.
Will it soon be swamped by “The Amazing Spider-Man 2”? The sequel to the reboot opened overseas this weekend and grossed $132 million, which is almost twice what “Captain America” did the weekend before it opened in the U.S. ($75.2 million). We’ll see how Spidey slings it in the U.S. next weekend. (The reviews so far have been mixed.)
Back home, Johnny Depp’s “Transcendence” dropped 62% to finished sixth, and “God’s Not Dead” broke the $50 million mark with a $2.8 millon weekend and 11th place.
Until next weekend. (Thwip!)
What Disney's 'Frozen' Has In Common with the Most Popular Movies of All Time
So apparently everyone’s writing about why Disney’s “Frozen” is so popular: 19th all-time domestically in box office grosses ($399.96 million); sixth all-time worldwide ($1.129 billion).
Let me rephrase that. Websites interested in generating hits are generating unremarkable pieces about why “Frozen” is so popular.
Vox gives us three reasons: 1) Inflation (obvious, but not really an answer); 2) foreign earnings (ditto); and 3) “because people like it (duh)” (yes: duh).
Vulture gives us eight reasons: 1) It’s a throwback to classic Disney; 2) the wisecracking sidekick as in the Shrek films; 3) the songs; 4) the “villain” who is not the villain (i.e., Elsa); 5) a resonant tale with real-life overtones (i.e., it’s about Elsa becoming her own person ... through her ability to freeze everything); 6) girl power! (i.e., the twist ending); 7) two Disney princesses (see: William Goldman); and 8) that amazing preshow short. Of these, 6) is probably the most important. 6) and 7). Again: see William Goldman.
Pop Matters? It’s just confused on the subject. It doesn’t get why “Frozen” is so popular. It doesn’t even like the movie.
Anyway, I can only read so many of these things before getting pissed off, because they so miss the point. If you’re doing a piece on the popularity of “Frozen,” surely you mention what the movie has in common with some of the most popular movies of all time. They’re all about this:
A woman choosing between two men against a backdrop of tragedy.
“Gone with the Wind,” the biggest all-time domestic hit (adjusted for inflation), is about Scarlett choosing between Rhett and Ashley against the backdrop of the U.S. Civil War.
“The Sound of Music,” the third-biggest all-time domestic hit (adjusted for inflation), is about Maria choosing between Capt. Von Trapp and God against the backdrop of Nazi invasion.
“Titanic,” the second-biggest all-time domestic and worldwide hit (unadjusted for inflation), is about Rose choosing between Jack and Cal as the Titanic sinks into the North Atlantic.
And now “Frozen.” Here, Anna has to choose between Kristoff and Hans against the backdrop of a perpetual winter.
To this formula you can add the “Twilight” series (Bella/Jacob and Edward/high school) and the “Hunger Games” series (Katniss/Gale and Peeta/dystopian inequality).
Yes, of course, other facets of these movies matter. “Let It Go” matters. Looking up to the beautiful, powerful older sister matters. Comedy relief matters. Quality matters. That twist ending matters.
But if I were in Hollywood and wanted to make a lot of money? I would only try variations of this story. You do it right (“Frozen”) and you gross a billion dollars. You do it wrong (“Pearl Harbor”), and you only gross half a billion dollars.
Twitter: @ErikLundegaardTweets by @ErikLundegaard