Movies - Box Office postsTuesday September 02, 2014
Box Office: How 'Guardians of the Galaxy' Became the No. 1 Movie of the Year
Come and get your love.
Here are portraits of three summer blockbusters:
|Week||Rank||Wknd Box Office||% Drop|
|Week||Rank||Wknd Box Office||% Drop|
|Week||Rank||Wknd Box Office||% Drop|
They all start out about the same place but different things happen. Movie A drops off fast, and keeps dropping at the same heavy pace until it’s irrelevant. Movie B starts out a little higher, drops off a little faster, bounces around a bit; but by the fifth weekend, it, too, is yesterday’s news.
Movie C? It drops off marginally, but then shores itself up. Each weekend it drops off less and less until by the fourth and fifth weekends it reclaims the No. 1 spot.
Movie A is “The Amazing Spider-Man 2,” which, domestically, grossed barely half of its opening weekend total ($202 million, currently 8th for the year). Movie B is “Transformers: Age of Extinction,” which ... ditto ($244 million, 4th).
And Movie C? “Guardians of the Galaxy,” which has now grossed $280 million and is currently the No. 1 movie of the year. It also looks to save Hollywood from the ignominy of the first summer without a $300 million movie since 2001. It’s also the first August release to be the No. 1 movie of the summer since ... I don’t know when. Probably B.J. (Before “Jaws”).
How did it happen? Here are the Rotten Tomatoes scores (critics/audience) for all three:
|The Amazing Spider-Man 2||53%||69%|
|Transformers: Age of Extinction||18%||54%|
|Guardians of the Galaxy||92%||95%|
It’s called word of mouth, kids.
It helped that the new wide releases were nothing to take your family to over Labor Day weekend. “As Above/So Below,” a thriller with a 39% RT rating, debuted in fourth with $8.6 million, while “The November Man,” starring Pierce Brosnan (37% RT), debuted in sixth with $7.8 million.
“Frank Miller’s Sin City 2,” meanwhile, continued to fall like a rock. It debuted horribly and still fell off 65% in its second weekend. After 11 days, it's grossed a total of $11 million, which the first “Sin City,” back in 2005, grossed in one day.
It’s called word of mouth, kids.
Hollywood B.O.: 'Guardians' Returns to No. 1; 'Sin City' Suffers for Its Many Sins
The good guys.
This is the kind of weekend box office that restores your faith in weekend box office. It’s a weekend straight out of a Hollywood movie: i.e., the good guys win, the bad guys get theirs, and some order is restored to the universe.
The good guys are “Guardians of the Galaxy,” which, in its fourth weekend of release, after two weekends at No. 2, returned to the No. 1 spot with another $17.6 million. In doing so, it surpassed “Transformers: Age of Extinction” (one of the bad guys) as the summer’s big hit with a domestic total of $251.8 million. And it will soon be the highest-grossing movie of the year, surpassing another good guy, “Captain America: The Winter Soldier,” which grossed $259.7 million in spring and early summer. Might “Guardians” reach $300 million now? It seems likely.
(What it won’t do is surpass “Transformers” as the highest-grossing 2014 film worldwide. Michael Bay’s robots have earned $1.065 billion around the world, way ahead of No. 2, “Maleficent” ($747.6 million) and more than twice as much as “Guardians” ($489.5 million), which has earned most of its money in the U.S. Effin’ foreigners.)
Meanwhile, “Frank Miller’s Sin City: A Dame to Kill For,” one of the worst movies of the year, got deservedly killed at the box office. It opened in 2,894 theaters but grossed only $6.4 million for 8th place. In April 2005, the first “Sin City” grossed $29 million (adjusted: $37 million) on its way to a $74 million domestic gross (adjusted: $94 million), so this is quite a comedown. Why? Most pundits are assuming:
- Nine years is too long between sequels.
- The comic book/pulpish style of its art direction, once innovative, is ho-hum now.
I might add :
- Frank Miller, in the interim, has revealed himself to be a reactionary asshole.
- The movie sucked.
Elsewhere, “Teenage Mutant Ninja Turtles” fell off 41% for $16.8 million and second place, “If I Stay,” Chloë Grace Moretz’s weepy teen flick, earned back its budget plus some with $16.3 million and third place, the second weekend of “Let’s Be Cops” made another $11 million for fourth, and the debut weekend of the Christian-football flick “When the Game Stands Tall” grossed $9 million for fifth place. I reviewed this last one for The Seattle Times. Here.
Finally, in limited release, Richard Linklater’s “Boyhood,” the best American movie of the year, lost 37 theaters but fell off only 6% for a $1.7 million haul. It’s now grossed $16.5 million. Have you seen it yet?
Movie Audiences Return ‘Giver,’ Find ‘Expendables' Expendable
Someone needs to make a movie about all the dystopian Y.A. novels forced to battle each other in an arena for our pleasure and amusement. I guess we could set it in Hollywood, Cal., circa the futuristic world of, I don’t know, 2014. Call it ... “Sloppy Seconds”? “A.K.: After Katniss”? Title ideas welcome.
“The Giver,” based on a 1993 Y.A. novel by Lois Lowry, directed by Philip Noyce (“The Quiet American,” “Salt”), and with a cast that includes Meryl Streep, Jeff Bridges, Alexander Skarsgård and new Aussie Tiger Beat sensation Brenton Thawaites, opened in more than 3,000 theaters this weekend but grossed only $12.7 million. This follows the somewhat disappointing box office of “Divergent,” which opened in March and has grossed only $150 million domestic. Cf. the first “Hunger Games,” which grossed $408 million in 2012.
“The Expendables 3” grossed $16 million in 3,221 theaters, but that continues a downward trend. The first “Expendables” opened to $34.8 million in 2010, “The Expendables 2” to $28 million in 2012. Now this. Sylvester Stallone’s sexugenarian franchise keeps getting more and more muscle-bound and keeping dropping like a rock. Correlation?
“Let’s Be Cops,” the other big opener, grossed $17.7 million in 3,094 theaters, but that was still only good enough for third place.
First place was taken by the second weekend of “Teenage Mutant Ninja Turtles” ($28.4 million), while the third weekend of “Guardians of the Galaxy” was a close second with $24.4. “Guardians” has now grossed $222 million total. In a few weeks, it will probably be the highest-grossing movie of the year (currently: “Captain America,” $259 million), so kudos to its makers, for making it, and to us, for seeing it. It’s a fun ride.
Among indies, “Boyhood” grossed another $2 million and is now at $13.8 total. It’s Richard Linklater’s third-highest-grossing movie ever, after mainstream fare “School of Rock” ($81 million in 2003) and “Bad News Bears” ($32 million in 2005).
Weekend Box Office: ‘Boyhood’ Pulls in Another $2 Million; Doofuses Waste $65 Million on ‘Teenage Mutant Ninja Turtles’
In his review of the reboot of “Teenage Mutant Ninja Turtles,” which opened in 3,845 theaters this weekend, Salon’s Andrew O’Hehir wrote the following:
I had to draw on my own ninja training and reflect intensively on the transitory nature of all phenomena, just to fend off the profound yearning for death.
O’Hehir better get used to dying because we’ll get more of these. Despite a 19% rating on Rotten Tomatoes, and the fact that the first reboot grossed only $54 million total in 2007, this rebooted “TMNT” led the weekend with a $65 million haul. It’s the 10th-best opening this year, and the 4th-best ever in August. Thanks, doofuses of America.
Other openers were all “meh” with the critics and the box office: “Into the Storm” drew a 21% rating and $18 million in 3,434 theaters; “Step Up: All In” (not to be confused with “Get On Up”) drew a 43% rating and $6.5 million in 2,072 theaters; and “The Hundred-Foot Journey,” continuing the reductive sunset-Brits-and-India theme with Helen Mirren, drew better reviews (64%) but so-so box office ($11 million in 2,023 theaters).
Last weekend’s No. 1, “Guardians of the Galaxy,” which has the advantage (one assumes) of a 92% critic rating and a 96% audience rating on RT, fell off only 56% for another $41 million. After 10 days, it’s slightly ahead of where the latest “Transformers” movie was: $175.9 vs. $175.3 million. But it seems unlikely to break the $300 million barrier. Which means we’ll have our first $300 million-less summer since 2001.
Whither “Transformers”? It keeled over with a bang. All the other Ts grossed at least $300 million, unadjusted, and at least $350 million, adjusted, while “Age of Extinction” won’t even reach $250 million. It’s stuck in the low 240s and grossed only $500K this weekend. Good riddance, I say. Or would say if it wasn’t killing overseas, where it’s grossed an additional $789 million for a worldwide total of $1.032 billion. Fourteenth-best all time. Thanks, doofuses of the world.
Among the smaller, indie releases, “A Most Wanted Man” grossed $2.2 million in 808 theaters for 12th place, while “Boyhood” grossed another $2 million in 507 theaters for 13th place. Haven’t seen the former yet but you should go see the latter. Because it’s the best movie of the year. And because somebody has to combat the doofuses.
Something to fight the doofuses with.
'Boyhood' Grosses Another $2.5 Million in Only 311 Venues; Oh, and 'Guardians of the Galaxy' Sets August Box Office Record
Chris Pratt (second from left): Fifth-billed to Topher Grace no more.
“Guardians of the Galaxy,” the sci-fi superhero movie comedy actionfest based upon the 2008 Marvel Comics comic book, which was itself based on the 1969 Marvel Comics comic book (sorta kinda not really), blew away the competition, not to mention history, at the box office this weekend: It set a record for August releases with a $94 million domestic take. The previous record was held by the final Matt Damon “Bourne” movie, which grossed $69 million the weekend of August 3, 2007. So a big leap.
Meanwhile, “Get On Up,” the James Brown biopic that garnered positive-if-mixed reviews (it’s “by the numbers” but Chadwick Boseman is good), grossed only $14 million in 2,468 theaters. After playing Jackie Robinson last year, what does Boseman do for an encore? MLK? James Baldwin? Bayard Rustin? (P and I will see the movie this week, no doubt; she’s excited.)
In the battle of last weekend’s No.s 1 and 2, “Lucy” dropped 58% and finished second with $18 mil, while “Hercules” dropped like a ... (cough) ... rock, falling 64% for $10 mil and fourth place.
The good news? Richard Linklater’s “Boyhood” grossed $2.5 million in only 311 venues. It’s now at $7.5 domestic and $10.5 million worldwide. Have you seen it? You should. A friend worried that it would be too “heavy” but that’s silly. It flows. It’s fascinating and beautiful. Something in it, and probably many things in it, will remind you of you. Doubt that’ll happen at “Guardians of the Galaxy.”