You might’ve seen this: a schadenfreude-y article about the horrendous opening weekend for the animated film “Delgo,” which, since it’s “celebrity-voiced,” is apparently deserving of scorn.
But the numbers are indeed horrible. “Delgo” opened in 2,160 theaters and barely made $500,000. How bad is that? The worst opener last year, for any film in 2,000+ theaters, was “P2,” which opened in 2,131 theaters and still made $2 million. So “Delgo” is four times worse than the worst movie that opened last year.
In fact, as the article indicates, “Delgo” has the lowest per-theater average ($237) for any “very wide” release (2,000+ theaters), and the third-lowest average for any “wide” release (600+ theaters) ever.
The only “wide” films that have opened worse are, at No. 2, “The Passion Recut,” which averaged $233 in 937 theaters, and “Proud American,” a series of vignettes highlighting the pride and determination of Americans, which opened in 750 theaters this September and made $128 per. Remember those numbers the next time someone at FOX-News reads too much into the dismal box office of Iraq War movies.
The big problem with “Delgo" is hardly those celebrity voices. Its distributor is Freestyle Releasing, and, of the 15 worst “wide” openings, Freestyle is responsible for three: “Delgo” at no. 3, “Nobel Son,” also released this month, at no. 6 ($374), and “Sarah Landon and the Paranormal Hour,” at no. 13 ($523). No other distributor has more than one film in the bottom 15. Not sure what they’re doing over there. Overbooking? Underadvertising? P.T. Barnum must be rolling over in his grave. Or guffawing. Anyone who can't sell schlock to the American public should probably get out of the business.